Marketing:
The action or business of promoting and selling products or services, including market research and advertising.
Marketing Mix:
Product: Comprehensive Place:
Distribution Promotion: Communication
Research Location Advertising
Branding Transportation Personal Selling
Packaging Value chain Sales Promotions
Benefits Storage
Price: Distribution
Customer willing/able to pay
Competitive
Profitable to organization and
channel members (stake holders)
Digital Marketing:
Digital Marketing is the cognitive approach to
advertise your products or brands through various virtual digital platforms to
meet business goals.
