Google Analytics- Interface

1. Google Analytics Home:

       When you log into google Analytics, you can see a list of all the websites you have set up in your account. This list shows you some basic data right off the bat such as your number of “sessions”, “Average Session Duration”, “Bounce rate” & “Goal Conversion rate”.

       

      We have a lot of websites, I do you can use the search box under the date range to search for particular domain. If you only want to view the domains that are be preferred with stars (website URL is the domain).

2. Reporting: The process of organizing data into informational summaries in order to monitor how different areas of a business are performing.

Dash Boards: It displays current status of metric and key performance indicators for an enterprise. Dash boards consolidate and arrange numbers, metrix and sometimes performance score cards on a single screen.

Shortcuts: Links to your favourite Google analytical reports.

Intelligence Events: These are alerts you can set up within Google analytics that email you when a specific event occurs.

Real Time: Want to know whose are in your website right now. Real time data gives you access to that data instantly. You can see current visitors, page views, active pages, locations and more.

• Locations

Use the Real-Time Locations report to see the geographic locations of your active users. You can also see how many pages/screens were viewed from each city during the past 30 minutes.Traffic Sources:

• Traffic Sources

Use the Real-Time Traffic Sources report to see which mediums and sources referred the users who are on your site right now. This allows you to monitor the percentage of your active users who were referred by a specific site or campaign.

• Content/Screens

Use the Real-Time Content/Screens report to see which pages/screens have been viewed during the past 30 minutes. For example, you can see whether content you posted today is currently popular.

• Events

Use the Real-Time Events report to see the real time firing of events. The table shows the top 20 event categories over the past 30 minutes, sorted by the number of users who have interacted with that event.

• Conversions

This report only displays conversions from destination and event goals.

Google Analytics- Audience data

Audience data defines the characteristics of our website users. The following are description of what data we can find in each reporting section

•      Overview: A top-level view of user metrics.

•      Demographics: The age and gender makeup of website audience.

•      Active Users: The number of unique users who initiated sessions on your site or app in a particular data range.

•      Cohort Analysis: In this report we analyse, the group of users who share common characteristics.

•      User Explorer: report lets you isolate and examine individual rather than aggregate user behaviour. Individual user behaviour is associated with either Client ID/User ID.

•      Interests:  User behaviors segmented by affinity and marketing categories.

•      Geo: The languages and locations of website audience.

•      Behavior: Comparisons of new and returning visitors, how often return visits occur and how long visitors spend on site.

•      Technology: The browsers, operating systems and networks of website visitors.

•      Mobile: A breakdown of devices used to access your website.

•      Custom: Reports we define.

Google Analytics-Acquisition Data

1. Organic search: Visitors who come to our website after searching Google.com and other search engines.

2.Paid Search:  Visitors who come to your website from an AdWords or other paid search ad 

3.Direct: Visitors who come to our website directly such as typing your URL into their address bar or using a bookmark on their browser.

4.Referral: Visitors who come to our website from another website by clicking on a link (off page –Link Building).

5.Social: Visitors who come to our website from a social network.

6.Others: If you use UTM parameters for custom campaign tracking, the traffic linked to those campaigns.

7.Email:  Visitors who came through email campaigns

Google Analytics- Behavior data

(What are users looking at on the website?)

•      The Behavior section tells what our visitors do on the website. Specifically,   what pages people visit and what actions they take while visiting.

•      There are nine reporting sections under Behavior. The top things to consider are

Site content: Tells how visitors engage with pages on your website.

1.    All Pages: We can use the All Pages report to quickly see the top content along with the average amount of revenue each page generates.

2.    Landing Pages: The Landing Pages report lets us see the top pages on our website where visitors enter.

3.    Content Drill Down:  The Content Drilldown report is helpful for websites that have subfolders such as domain.com/blog/ and domain.com/support/ or something similar.

Google Analytics- Behavior data Cont.

Site Search: The Site Search Overview report displays the overall metrics for visitors who use the search box on our website.

Search Terms Report: The Search Terms report displays the keywords entered into your website’s search box.

Pages: The Pages report displays the search terms, but in this case the metrics are focused on pages where searches originated.

 Events:

•      The Events section in Google Analytics allows us to track specific interactions on our website, such as clicks on external links, file downloads and video plays.

•       To use Events reporting, we need to set up event tracking code on the website first.

Google Analytics- Conversion data

(Leads generated through all the efforts)

•      The Conversions section shows us the path our customers take on the website, from the entrance to making a purchase or becoming a lead.

•      Knowing how visitors convert on our website can help you improve marketing.

Conversions reports are broken into four sections

Goal Completions

Goal Conversion Rate

Goal Value

Total  Abandonment Rate

Assisted Conversions

Google Analytics- Conversion data Cont.

•      Goal Completions: The total number of conversions.

•      Goal Conversion Rate: The sum of all individual goal conversion rates.

•      Goal Value: Total Goal Value is the total value produced by goal conversions on your site. This value is calculated by multiplying the number of goal conversions by the value that you assigned to each goal.

•      Total Abandonment Rate: The rate at which goals were abandoned. Defined as Total Abandoned Funnels divided by Total Goal Starts.

•      Assisted Conversions: The number of conversions for which this channel appeared on the conversion path, but was not the final conversion interaction. 

3.Customization:

    The next main item in the menu bar is the benefit of using a custom reports.Google analytics custom report is that you see an exact portion of google analytics data and it emailed regular to contract you choose. 

           4.Admin:where you can manage all of the setting for your site.