INTRODUCTION TO ANALYTICS

Analysis:

 It is the process of examining and evaluating the information of our website. It providing basis for problem solving and decision making.

Analytics:

 Analytics is the measurement,collection analysis and reporting of data for purposes of understanding and optimizing website usage.

However, Web analytics is not just a process for measuring web usage but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.

It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views.

Data analytics involves studying past historical data to research potential trends, or to evaluate performance of a given scenario.

Data analytics is used in many industries to allow companies and organizations to make better decisions. Every day to use analytics to improve processes, save costs, and enhance revenues.

Types of Analytics

Tools for Website Analysis

Many tools are available in the market for performing website analysis. Except Google Analytic, all other are paid tools 

1. Adobe Site Catalyst (Omniture)
2. Web Trends
3. Google Analytics (Free)
4. Clicky
5. Kiss metrics
6. Mint
7. Crazy Egg
8. Clicktale
9. Church Analytics
10.  Woopra

I    Introduction to Google Analytics:

      Google analytics is the only free web analytics tool that tracks and reports website traffic. Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. It's the most widely used website statistics service. Google Analytics is one excellent tool for monitoring the progress and the performance of your website

•      It is the most widely used web analytics service on the Internet.

•      GA has many features like dashboards, motion charts which display changes in data over time.

•      Users can also segment data the way they want to and create custom reports for Managers, CEO’s and CMO’s (Top-level Management)

•      We can also schedule reports through email.

•      Users can upgrade to premium version (paid) for more advanced features.

    Why Every Business Website Needs Google Analytics:

       1.  Analytics tracks how people get to your website.

      2. Analytics tells you where your website needs improvement.

     3. Analytics helps you keep up with Google’s search engine changes.

     4. Analytics tells you how many of your visitors use mobile phones

     5. Analytics has no monthly fee!

    Process of Google Analytics:

    Introduction to Google Analytics- Setting It Up

•      Creating GA account is similar to the way we create a Gmail or Face book account.

•       First, we need to fill in Account Name, Website Name, Website URL, and select an Industry Category and Reporting Time Zone.

•      After filling up everything, we will get a tracking code.

    The tracking code needs to be placed in our website back end so that it starts tracking all the activities done by customers on the website.

    How to give a tracking code to our website 

    This is how a tracking code looks. Tracking code will be same for all the websites except for the tracking id as shown below 

    Analysis VS Intuition:

     Intuitive decision style: The ability to make quick decisions when time is short based on previous experience. This does not mean decisions are made haphazardly, or merely on a gut feeling. An intuitive decision style is developed through experience.

    Analytical decision style: Making decisions in a thorough, systematic manner. Spending time reviewing all the details and making sure all decisions comply with formal guidelines and requirements. For the novice and the inexperienced, analysis is a necessary tool in decision-making.

      
       Analysis worth the effort small, middle, large scale businesses?

                In the past, analytics solutions were designed specifically for large organizations that could afford customized data analysis programs so accessibility by SMBs was not the norm.We have actually found that most SMB owners would tell you they are too busy running their businesses and don’t have much time for data analysis, which has typically been time-consuming and costly. That has changed significantly.  What SMB owners do want, however, is to learn how they can grow and improve their business.